Knowing your clients and serving them throughout their customer journey is critical for customer retention. Audience targeting helps to cater offers to the needs of your customers all by taking into account their interests and behavior when using your online platform.
In this webinar Liferay Platinum Partner Webtown will walk you through their banking demo that show-cases in a very practical way how to use Audience Targeting in Liferay DXP to serve customers. In the second part of the webinar, Webtown will show how easy it is to build a website like theirs.
Key takeaways of this webinar:
Digital Experience Managers, Marketers, Communication Specialists, IT-Managers and Project Managers
WEBTOWN INFORMATIKA KFT.
Péter has been the managing director of Webtown since the foundation of the company. He graduated at the Faculty of Electrical Engineering and Informatics of the Budapest University of Technology as an information technologist. In the beginning, he also participated in the implementation of the company’s projects, but nowadays he engages in the management of the company, business development and sales.
Sales & Alliances Manager CEE
Andreja is the Liferay Sales and Alliance Manager for Central and Eastern Europe. She supports Liferay partners, both new and existing customers and is responsible for market development tasks in their region. With over 10 years’ experience in sales and consulting she is armed with technical knowledge of Liferay thus able to target efficiently business solutions that suit customer and developer community needs. She holds a MBA in Marketing Management and Master’s diploma of Electrical Engineering acquired in Zagreb.